In an increasingly complex international trade landscape, clarity and confidence have become essential.

While policy shifts, geopolitical tensions and regulatory adjustments add layers of uncertainty to global markets, they also reinforce the need for reliable guidance and forward-thinking professional advice.

For businesses across the Mediterranean, the accounting profession offers just that: a steady compass in volatile seas.

Based on the latest UN Trade and Development (UNCTAD) report, this article examines how Mediterranean accountants can lead the way in helping businesses adapt, diversify, and thrive — not despite uncertainty, but because they are prepared for it.

 

⚠️ Uncertainty is the new tariff – and it’s worse

According to UNCTAD, uncertainty is often more disruptive than tariffs. Firms may adapt to rising costs, but they cannot effectively plan around ambiguous or shifting trade policies.

Recent US trade policy shifts are a vivid example. The announcement of new tariffs in early 2025 created a surge in volatility before the tariffs even took effect, as firms scrambled to pre-empt potential costs. Once the policies were implemented, volatility decreased — not because the environment improved, but because the rules were finally known.


🧱 Structural risks for small firms and vulnerable economies

The burden of trade policy uncertainty is not shared equally.

For Mediterranean economies, this poses both a macro-level risk and a micro-level opportunity for intervention.


🔎 The role of accountants: from compliance to strategic advisory

In this context, accountants must go beyond their traditional roles. Trade policy uncertainty impacts:

Professional accountants are ideally placed to:

For FCM - Fédération des Experts Comptables Mediterranéens / Federation of Mediterranean Accountants and its member bodies, the challenge is clear: build the capacity of the profession to serve as strategic advisors in a volatile global trade environment.


🌍 Diversification and trade agreements: essential shock absorbers

UNCTAD data shows that countries and companies with diversified export markets suffer less from trade volatility. Similarly, exporters operating under regional or bilateral trade agreements tend to enjoy more stable conditions.

Mediterranean economies, many of which are:

...must therefore prioritise market diversification and stronger participation in rule-based trade frameworks.

Accountants can directly support this agenda by identifying:


🛡️ Towards trade resilience: what can be done?

UNCTAD proposes concrete recommendations to mitigate policy uncertainty:

For FCM, this means also:


✅ Conclusion: The Mediterranean needs more than trade – it needs trusted professionals

As trade becomes increasingly political, unpredictable and fragmented, the accounting profession must act as a stabilising force. Mediterranean economies cannot afford to be passive recipients of global disruptions.

Through informed advisory, technical competence and ethical leadership, accountants can help build resilient export strategies, sound financial planning, and credible long-term investment frameworks — especially for SMEs.

The FCM reaffirms its commitment to promoting a profession that protects not just compliance, but the future of Mediterranean businesses in an increasingly unstable global marketplace.

🔍 Glossary of Key Terms

🟠 Trade Policy Uncertainty The unpredictability surrounding changes in trade rules, tariffs, regulations, or agreements that affect international commerce. It increases risks for businesses and governments by making planning and investment decisions more difficult.

🟠 Tariff A tax imposed on imported goods, often used to protect domestic industries or as a tool in trade negotiations.

🟠 Value Chain The full range of activities involved in producing and delivering a product or service, from raw materials to final customer. Global value chains refer to these processes crossing multiple countries.

🟠 Front-loading A business strategy of accelerating shipments or purchases ahead of expected changes in trade conditions (e.g., before new tariffs are imposed).

🟠 Rules of Origin Criteria used to determine the national source of a product, relevant for trade agreements, tariffs, and customs procedures.

🟠 Trade Diversification The process of expanding the number and variety of export markets to reduce dependency on a single country or region.

🟠 Regional Trade Agreement (RTA) A treaty between two or more countries that facilitates trade by reducing tariffs and setting shared rules. Examples include the EU, USMCA, or the African Continental Free Trade Area.

🟠 Least Developed Countries (LDCs) Countries classified by the United Nations as having the lowest indicators of socioeconomic development, often facing special challenges in accessing international markets.

🟠 Strategic Ambiguity The deliberate use of vague or undefined policy measures by governments to retain flexibility, negotiate leverage, or avoid political backlash—often at the expense of predictability for businesses.

Introduction: Beyond Theory, Into Daily Practice

Artificial Intelligence (AI) is no longer a concept reserved for future planning — it is already in active use across accounting offices, audit firms, tax practices, and public finance departments. In the Mediterranean region, professionals are beginning to deploy AI in practical and measurable ways, improving efficiency, precision, and the value of services provided. Yet these applications come not only with opportunities, but with complexity. Each use case demands a balance between innovation and caution, automation and accountability.

This article explores real and emerging applications of AI in the accounting profession, highlighting their benefits and risks within the Mediterranean context. It also considers how legislation and professional self-regulation can help secure an ethical and sustainable transformation.


1. Automated Document Processing and Classification

AI tools are increasingly used to extract, categorise, and structure financial data from invoices, contracts, tax documents and bank records. These solutions reduce manual workloads and free up professionals for more strategic tasks.

Opportunities and Benefits:

Risks and Safeguards:


2. Natural Language Reporting and Advisory Narratives

Generative AI is now capable of producing readable summaries of financial results, projections, and audit findings. These outputs are often used as first drafts, refined and approved by professionals.

Opportunities and Benefits:

Risks and Safeguards:


3. Continuous Monitoring and Anomaly Detection

AI systems are now being applied to analyse transactions in real time, detecting patterns that deviate from expected behaviour and triggering alerts.

Opportunities and Benefits:

Risks and Safeguards:


4. AI-Augmented Tax Research and Legal Interpretation

AI-powered tools trained on legal and fiscal content support professionals in navigating complex, evolving legislation and jurisprudence.

Opportunities and Benefits:

Risks and Safeguards:


5. Advisory Dashboards and Client-Facing Analytics

AI enables the generation of interactive dashboards that offer real-time KPIs, visual reports, and customised financial scenarios for clients.

Opportunities and Benefits:

Risks and Safeguards:


A Mediterranean Lens: Gaps and Potential

While some Mediterranean firms are adopting these tools, many face significant barriers: language limitations in AI interfaces, low digital literacy among SMEs, and the absence of affordable, locally relevant platforms. At the same time, the region enjoys strong ethical traditions, close professional networks, and increasing alignment among national bodies.

To enable equitable adoption across the Mediterranean:


The Role of Legislators and Professional Bodies

As AI’s influence grows, legislators must strike a careful balance between enabling innovation and protecting the public interest. The EU AI Act offers a promising framework, but its national implementation must be adapted to local professional realities.

Professional bodies have a parallel duty to:


Conclusion: Shaping the Transition Together

AI is no longer on the horizon — it is embedded in the daily practice of the accounting profession. For Mediterranean accountants, this is a moment of strategic responsibility. With pragmatic implementation, ethical safeguards, and regional solidarity, AI can become a trusted ally — not to replace human expertise, but to enhance it.

Now is the time to ensure that technology serves the profession’s values and reinforces its vital role in public accountability, client service, and economic stability.

Introduction The "VAT in the Digital Age" (ViDA) initiative by the European Commission is a key reform aimed at modernising VAT systems across the European Union (EU). It introduces new requirements such as real-time digital reporting of transactions, mandatory structured e-invoicing, and simplified VAT registration for businesses operating in multiple EU countries. The objective is to create a more transparent, efficient, and fraud-resistant VAT environment. A policy communication titled “Viva la ViDA!”, published in November 2024, reinforced the EU’s commitment to full implementation by 2028.

Although ViDA is designed for EU Member States, its influence extends beyond EU borders—particularly to neighbouring Mediterranean countries. Many of these nations are already pursuing digital transformation in tax administration and are aligning with European standards to support trade, transparency, and regional integration. This article explores how ViDA may affect both EU and non-EU members of the FCM (Fédération des Experts Comptables Méditerranéens) and outlines how accounting professionals can respond to these changes.


1. Understanding ViDA: The Three Pillars

ViDA is structured around three key pillars:

  1. Digital Reporting Requirements (DRR) – Businesses will be required to report cross-border B2B transactions almost in real time to their national tax authorities. This measure is aimed at preventing VAT fraud and improving collaboration among Member States.
  2. Mandatory E-Invoicing – Paper invoices and unstructured digital formats will be phased out in favour of machine-readable, structured e-invoices that allow for automation and seamless data exchange.
  3. Platform Economy and Single VAT Registration – ViDA simplifies VAT obligations for businesses operating in multiple Member States, especially those providing services via digital platforms. It promotes a single VAT registration system valid across the EU.

Together, these pillars aim to harmonise VAT compliance, reduce administrative burden, and enhance the digital single market.


2. Implications for EU-Based FCM Jurisdictions

In EU countries that are members of the FCM—such as Italy, France, Greece, Spain, Cyprus, Bulgaria, and Malta—ViDA introduces both compliance requirements and opportunities for modernisation:

Professional bodies should:


3. Opportunities for Non-EU Mediterranean Jurisdictions

Countries outside the EU—such as Egypt, Tunisia, Morocco, Turkey, Albania, and Kosovo—will not be legally bound by ViDA but are nonetheless likely to feel its influence:


4. Avoiding a Digital Divide

To ensure that ViDA does not widen the digital and regulatory gap between EU and non-EU countries, FCM members should work collaboratively to:


5. The Emerging Role of Mediterranean Accountants

ViDA is accelerating a shift in the accounting profession—from traditional compliance roles to leadership in digital transformation. Mediterranean accountants are well positioned to:


Conclusion

ViDA represents more than regulatory reform—it is a strategic blueprint for digital transformation in taxation. For the Mediterranean region, ViDA opens a path to greater interoperability, improved governance, and renewed relevance for the accounting profession. By embracing these reforms, both EU and non-EU FCM members can strengthen their integration with the European economic space and advance public trust through more transparent and modern tax systems.


Further Reading and References

In a profession shaped by rapid technological transformation, demographic shifts and evolving public expectations, the dual challenges of retaining qualified professionals and driving institutional innovation are converging with increasing urgency. Within the Mediterranean region—marked by cultural richness, structural diversity, and economic asymmetries—these challenges demand coordinated, creative, and context-sensitive responses.

Retaining Talent Beyond Traditional Models

For small and medium-sized accountancy practices (SMPs), which represent a large share of the professional ecosystem in the Mediterranean, talent retention cannot rely solely on conventional levers such as job stability or seniority-based promotion. These mechanisms, while historically effective, are increasingly misaligned with the aspirations of newer generations of professionals who seek purpose, autonomy, and merit-based recognition.

Emerging models of remuneration and career development—particularly those linking individual contribution to profitability, client impact, or innovation capacity—are gaining traction. These models reward initiative, foster accountability, and encourage a stronger entrepreneurial mindset within firms.

Such approaches can be especially effective when they introduce transparency and predictability into the career path, while also recognising the collaborative nature of the profession. They help create environments where professional growth is not constrained by rigid hierarchies, but aligned with demonstrable value creation.

Rethinking Professional Capacity through Shared Infrastructure

While internal incentives are critical, the sustainability of the profession also depends on the strength and adaptability of its institutional backbone. Professional Accountancy Organisations (PAOs) across the Mediterranean face increasing pressure to deliver continuing education, digital infrastructure, and ethical oversight in a cost-efficient and locally relevant manner.

A promising avenue lies in fostering structured partnerships among PAOs within the region. By pooling pedagogical resources, sharing digital platforms, and co-developing standards, PAOs can accelerate their own transformation while reducing duplication and fragmentation. These alliances strengthen both national ecosystems and regional coherence.

Crucially, such partnerships also allow smaller or emerging PAOs to benefit from the experience and assets of more established bodies, levelling the playing field and reinforcing the collective capacity of the profession. This is not merely a question of technical collaboration; it is a strategic imperative for preserving public trust and delivering value to members.

A Mediterranean Response to Global Pressures

The Mediterranean context brings particular nuances to these challenges. The region faces a dual reality: on one hand, vibrant centres of professional excellence and cross-border cooperation; on the other, structural constraints such as underinvestment in education, limited digital reach, or emigration of skilled professionals.

To address these asymmetries, an integrated response is needed—one that combines local innovation with regional solidarity. This includes:

Conclusion: A Profession Renewed Through Integration

The retention of talent and the renewal of institutions are not parallel objectives. They are two sides of the same coin. Professionals are more likely to stay and thrive in a system that invests in their growth, values their input, and connects their success to a broader mission. Likewise, PAOs are more resilient when they are rooted in a dynamic, inclusive, and forward-looking profession.

The FCM calls for a renewed Mediterranean vision—one that unites innovation with identity, and local dynamism with regional collaboration. It is through this convergence that the accountancy profession can continue to serve the public interest, nurture the next generation of leaders, and remain a vital actor in the sustainable development of the region.

Interview with Jean Bouquot, President of the International Federation of Accountants (IFAC)

"The Certified Accountant is the most trusted player in the tax ecosystem"

On the sidelines of the UCALP congress held in Lisbon, the President of the world’s most important accountancy organisation provided an overview of the role of the profession in a context of geopolitical crisis and polarisation.

Interview by Nuno Dias da Silva | Photos by Raquel Wise

Contabilista – You assumed leadership of IFAC in November 2024. The presidency of the world’s largest accountancy organisation moved from Morocco to France, i.e., from the African to the European continent. Does this represent a new strategy or will there be continuity in the major objectives?

Jean Bouquot – The presidency of IFAC is a two-year mandate and the transition is always defined by continuity. I served as IFAC Vice-President for two years during Asmaa Resmouki's term, and our current Vice-President, Taryn Rulton, will work with me for two years. This shows how well planned the leadership succession is. Moreover, as Chair of the Board, I work on behalf of the entire profession, as do all the other Board members, regardless of their country of origin.

Contabilista – IFAC is the global voice of millions of Certified Accountants worldwide. Do you feel the weight of responsibility in being the face of an entity representing 180 professional accountancy organisations from 135 countries?

Jean Bouquot – I feel the weight of responsibility to the profession. Being President of IFAC is an incredible honour but requires total commitment in return. Let me add that although I represent IFAC personally with full dedication, I have the pleasure of working with 22 colleagues on the Board who embody the profession’s diversity and global nature in a way no individual could.

Contabilista – "Global", "influential", and "trusted" are the three key words of IFAC’s mission. Do you believe there is global recognition of the profession’s public interest role?

Jean Bouquot – Absolutely. Let me give one example. A recent IFAC report, in partnership with ACCA and the OECD, concluded that 68% of respondents trust information provided by Certified Accountants and tax advisers. This makes us the most trusted players in the tax ecosystem — more so than other important actors, including political leaders. We have earned the public’s trust, and that amplifies our influence in discussions on public financial management. But we must always continue to deserve that trust.

Contabilista – The Portuguese Institute of Certified Accountants (OCC) has been an associate member of IFAC since 2012 and a full member since 2016. What contributions and exchange of ideas do you expect with the Portuguese institution led by Bastonária Paula Franco?

Jean Bouquot – OCC has already achieved great things as part of the IFAC "family". It is actively engaged with various entities in Portugal, including government authorities and regulators. It is working with other accountancy organisations in Europe and beyond to support their goal of joining IFAC, including one of our newest members, the Consejo General de Economistas de España. OCC also plays an active role in three regional organisations: CILEA, the Mediterranean Federation of Accountants (FCM), and the UCALP. As host of two IPSASB meetings, OCC is gaining a reputation as a strong supporter of international standard-setting. All this signals great things to come in the relationship between IFAC and OCC, and I look forward to working closely with Bastonária Paula Franco during my mandate.

Contabilista – UCALP represents accountants from seven Portuguese-speaking countries and territories, totalling over half a million professionals. In what ways can this organisation be an asset within IFAC?

Jean Bouquot – One of UCALP's strengths is its diversity. The geographic, demographic, and economic variety within the Lusophone world enriches member discussions in ways that benefit all participants. Part of UCALP's value to the IFAC "family" lies in the opportunity to engage with the vibrant professional intersection showcased in UCALP's impactful, well-organised, and well-attended events. IFAC, and the profession as a whole, are stronger when our members are more closely connected and united in purpose and action — and this is one of the key outcomes of UCALP's collaborative work.

Contabilista – Before the G20 summit in Rio de Janeiro in November, IFAC called on major economies to prioritise sustainability, transparency, and governance to achieve the UN's Sustainable Development Goals by 2030. Do you believe enough is being done to promote a comprehensive sustainability reporting and assurance ecosystem?

Jean Bouquot – Within the profession, we understand the importance of the 2030 Agenda and the need for high-quality sustainability-related information. We see this as a core part of the profession's public interest mandate. As such, we are strongly committed to moving forward. This includes ongoing advocacy for the adoption and implementation of IFRS S1 and S2, and close involvement with sustainability standards recently finalised by the IESBA and IAASB. We want to ensure that all who use the standards can implement them effectively, and this requires collaboration across the entire reporting and assurance ecosystem. We also believe that regulators should hold unqualified accountants to the same standards and supervision as qualified professionals when applying the standards. That said, there are still many loose ends and some global resistance to the ESG pillars. However, the importance of high-quality information and its role in value creation and long-term thinking remain. We will therefore continue to advocate for high-quality sustainability reporting and assurance in our engagement with the G20 and do all we can to ensure the profession rises to the challenge.

Contabilista – How are organisations, depending on their size, managing the complexity of global sustainability reporting, which is becoming increasingly widespread?

Jean Bouquot – We are seeing a promising trend of professional organisations supporting their members through continuous development in sustainability-related services, including the OCC. These organisations are the first and most important source of support for members aiming to gain or update the qualifications required by the sustainability transformation. IFAC, in turn, works to support these professional organisations. We have also produced a wide range of reference materials and thought leadership on many aspects of sustainability, all available on our website.

Contabilista – The current times are far from peaceful: trade wars, a polarised world, and multiple global conflicts. Do you fear this instability and constant risk may spill over into the profession? Do global problems require local solutions?

Jean Bouquot – Geopolitical crises erode the diplomatic and commercial ties that hold the global economy together. This situation affects the profession, as we are consultants or part of companies across all countries and sectors. However, IFAC is an apolitical body, and the global profession can be a unifying and positive force in uncertain times. Global problems may require local solutions, but we can work towards greater global consistency and connectivity thanks to our ability to navigate technical and cross-cultural issues. We can lead our organisations toward greater resilience and better outcomes through trusted strategic advice. Fighting fraud, corruption, money laundering, tax evasion, greenwashing, and other illegal practices, as well as improving governance in both the public and private sectors, are key ways through which the profession can help enhance stability.

Contabilista – The unstoppable progress of artificial intelligence (AI) is affecting nearly all areas of society. Do you see this new era as a threat or an opportunity for the profession and its professionals?

Jean Bouquot – I do not wish to downplay the anxiety surrounding AI in our profession, but I am optimistic about its role for Certified Accountants and finance professionals. Its main impact will be to free us up to focus on higher-value areas such as advisory services, by automating lower-value tasks. This will enhance our relevance to clients and organisations. All of this depends on our ability to effectively adopt the technology. We must improve our digital skills to keep up with rapid changes in AI tools. Digital literacy is crucial, but we don’t all need to become data scientists! We should collaborate with other functions, such as IT, to complement our own expertise. And we must always consider our professional responsibilities in addressing emerging AI challenges, including cybersecurity, lack of transparency, and bias in AI models.

Contabilista – "Young Leaders Collective" is the name of IFAC’s latest advisory group, including representatives from several countries, among them Portugal. Is the profession attractive enough to draw in new generations entering the job market?

Jean Bouquot – The talented professionals in the Young Leaders Collective have shared their belief that the profession is well-positioned to attract future generations. They are eager to contribute ideas to IFAC on how to enhance the profession’s appeal, among other key topics on the profession’s agenda. The Collective is also developing recommendations for a global group of students and early-career professionals, beginning with a call to action in the coming weeks focused on sustainability. We are one of the most trusted professions in the world, and our role is extremely dynamic. We lead businesses, create sustainable value, advise large and small clients across sectors, provide assurance, and manage vast public and private sector budgets and programmes. But we must reclaim our narrative and tell that story!

Contabilista – At a time when there is much talk about the need to cultivate and foster ethical and socially responsible standards, do you believe the future is promising for the profession in this regard?

Jean Bouquot – One thing will remain constant: the indispensable role of our principle-based International Code of Ethics. The high standards of our profession and our unwavering commitment to integrity will remain unchanged. It is up to each individual to approach new challenges with an inquisitive mind. For example, we must recognise the potential of new technologies while remaining alert to unintended consequences. We must remain open to new research and developments that accompany the sustainability transformation. But this is not new. I have no doubt that we will rise to the occasion. We must also remember that working in the public interest is the profession’s permanent mission. That is what sets us apart from other service providers and is essential to the trust we bring to our clients and stakeholders. But this is not guaranteed; it requires ongoing attention. In this respect, IFAC’s role as the voice of the profession is crucial.

📌 The original Portuguese-language version was published in issue no. 299 (March 2025) of the OCC’s official monthly magazine “Contabilista”, available on the OCC’s website: 🔗 https://www.occ.pt/pt-pt/publicacoes

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